Senior Content Marketing Manager | Beekeeper by LumApps
since April 2024
Specializing in developing and executing content and PR strategies for the DACH region, directly responsible for bolstering brand visibility and sales enablement.
Value Creation:
- Specializing in driving B2B pipeline growth and brand visibility across the DACH region
- Proven ability to spearhead end-to-end content and social strategies, delivering high-impact, multi-format assets (including white papers, eBooks, and case studies) that fuel demand generation
- Expert in cross-functional collaboration with Sales and Product Marketing to maximize SEO performance and ensure content directly aligns with campaign goals and ROI
- Public Relations (PR), including managing agency networks, spearheading thought leadership interviews for C-Level, and developing press materials to amplify market authority
Head of DACH Content | Qualtrics
May 2022 — November 2023
Creative direction and content production to reach growth and scaling targets - for digital, web, email, video, events, field marketing and more.
Value creation:
- Copywriting and brand standards for DACH content and transcreation
- Production of first German B2B use case video in EMEA
- Account-based marketing creating 40+ personalised microsites for all moments in the customer journey, ready-to-scale
- Content creation, speaker liaison, and stage direction for live events across EMEA
Senior Strategist |
K16
January 2018 — March 2022
Brand and comms strategy for B2B companies - which included planning, generating ideas, and consulting on campaigns, presentations, videos, storytelling standards etc.
Value creation:
- B2B communication strategies from mid-market to enterprise level - for every budget
- Integrated campaigns and brand strategy from scratch
- C-level consulting for presentations
- We built a team from square one for a new-work environment that became the blueprint for the agency.
Digital Marketing | Osborne Clarke
July 2016 — January 2018
Overhauling of the GDPR project blog - reimagining design, content, and structure.
Value creation:
- Web design, administered front- and back-end of the site
- Content strategy for SEO and social media
- Content plan for authors, topics and strategic direction
Creative Strategist & Copywriter |
Self-employed
February 2016 — January 2018
Strategy, planning, and copywriting - for web, magazines, B2B customers, and brands.
Value creation:
- Content marketing strategies for small and mid-market businesses
- Hero and hub content for digital
- Articles for print publications
Online Editor |
Content Fleet
December 2011 — January 2016
Writing and editing digital content - for publishers and brands in (almost) every topic-category you can imagine.
Value creation:
- Website content for brands’ content marketing plans (long format, news, infographics, product descriptions etc.)
- On-page SEO and increasing organic website traffic
- Best practices for the editorial department